In the same interview, Zelnick also spoke about movies, saying that movies haven’t changed that much. A movie In 1936 was still colored featuring 90mins to two hours of length. Gaming on the other hand has significantly changed, and consumers are now getting a lot more than they expect. We deliver a much, much bigger game for $60 or $70 than we delivered for $60 10 years ago. The opportunity to spend money online is completely optional, and it’s not a free-to-play title. It’s a complete, incredibly robust experience even if you never spend another penny after your initial purchase. Fans aren’t happy with the new game prices. Some argue that they are ready to pay $80, but then In the future, they shouldn’t pay more for extra content. Many other gaming companies have followed Take-Two’s footsteps and increased their prices for next-gen consoles. For example, Call of Duty: Black Ops Cold War will also cost $69.99 on next-gen consoles. On the bright side, there are still some companies like Ubisoft, who have clarified that their game prices won’t be changed on PlayStation 5, Xbox Series X, and Xbox Series S. Earlier this year, In an interview with gamesindustry.biz, Zelnick was asked about Ubisoft, weather he felt other publishers should also change their prices. He answered to this saying that Take-Two only speaks for themselves. Zelnick also mentioned that “The pricing has to reflect the quality of the experience, and we aim to provide the best experiences in the business. And from our point of view, it’s an extremely modest price change given that prices haven’t changed for a very long time.”
